About Sail Scotland
What is Sail Scotland?
Sail Scotland is the national marketing organisation for sailing and marine tourism.
What does Sail Scotland do?
What does Sail Scotland do?
Sail Scotland delivers a range of strategic marketing activities, aimed at bringing more sailing visitors to Scottish waters, in order to grow the sector and deliver benefits to members businesses and the wider economy.
Our membership is made up from businesses network across the sector: Yacht charterers, Marinas, boatyards and mooring operators and serviced MV and Sail Cruise Holiday providers, sailing schools and shoreside businesses.
We deliver member benefits across
Marketing and Promotion
Advocacy
Industry Development
During the last two years Sail Scotland delivered a record breaking digital marketing campaign and represented the industry at the heart of national debate around Covid recovery securing £5m for the Marine and Outdoor Sector, sitting on Ministerial Task Force and directly inputted to Scottish Government around guidance for commercial marine tourism operators and recovery measures.
“Sail Scotland provide a huge amount of support, industry knowledge, promotional opportunities, lobbying activities, as well as access to a large network of other Scottish Marine Tourism operators. It is one of the most valuable memberships we have.” Anne Fraser Tobermory Harbour Association.
Our History
Our History
Sail Scotland was originally set up in 1994 by the local enterprise network and based on the following objective: “To provide improved marketing and additional promotional opportunities for members of the marine industry throughout Scotland, by co-ordinating joint campaigns, particularly in markets previously beyond the financial capabilities of the majority of trade members”.
Sail Scotland Board
Sail Scotland Board
Registered as a Private Limited Company (SC154190), Sail Scotland is owned and operated on a not-for-profit basis by an industry board. On a daily basis Sail Scotland is led by Chief Executive, Daniel Steel. The work of Sail Scotland is guided by a Board consisting of eight Directors from the marine industry in Scotland.
Sail Scotland Staff
Sail Scotland Staff
The Sail Scotland staff team manage the day to day activities. We manage marketing activities, consumer relations along with supporting members and representing the sector to stakeholders and public agencies.