Promotional wording

If you would like to use Sail Scotland messaging in your online or printed promotional material, we have provided samples that you can use.

To make it easier for you to adopt the material for your own purposes, we have provided the text in short and long versions.

 



Short version


An outstandingly beautiful country, Scotland offers some of the finest cruising grounds in the world. With awe inspiring scenery, history, wildlife and friendly people, it has a magnificent coastline of lochs, mountains, islands and beaches, all joined by a clear and uncrowded sea, and waters offering both sheltered sailing and challenging adventures. Unforgettable experiences await as you enjoy sailing as it should be!



long version


Scotland offers sailing as it should be…

An outstandingly beautiful country, it has some of the finest cruising grounds in the world.

Scotland’s awe inspiring scenery, fascinating history, and friendly people means it looks and feels quite different from anywhere else in Europe: washed by the Gulf Stream - and with a mild, temperate climate – it has a magnificent coastline of lochs, mountains, islands and beaches, all joined by a clear and uncrowded sea, and waters offering both sheltered sailing and challenging adventures.

Flying in from one of many European hub airports or arriving by safe passage over sea, Scotland is easily accessible and you will know immediately that you’re somewhere very special. Ancient kings were crowned in castles that can still be visited today, and you will be amazed by this wildlife lovers’ paradise, as you sample the country’s natural larder from fresh seafood to whisky from world-class distilleries.

There’s space and freedom. And the choice to do a lot – or do next to nothing – in this spectacular setting. It’s uncrowded and unspoilt, and life here moves at a different pace. People come specially to see basking sharks, puffins, seals, dolphins and eagles. They sail. They walk along beaches and coastal paths, explore local history and photograph their surrounds. They eat fresh seafood at stylish cafes and vibrant marinas. They enjoy the friendly traditional pubs. They browse shops in bustling coastal towns and villages. They picnic on beaches that are near-deserted, even in the height of summer. Or just sit and watch the tides, the sunsets and the stars.

Simple, but unforgettable experiences await as you enjoy sailing as it should be!

Find out more about Sail Scotland.