Scotland's Marine Tourism Conference 2017 - Making Waves Online

Scotlands Marine Tourism Conference

Thursday 23rd March 2017, 09.00-16.30
The Beacon Arts Centre, Greenock

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Calmaclogoweb  Stw 2017 Logo SDI Inverclyde Council

On 23rd March 2017 Sail Scotland will be hosting Scotland's Marine Tourism Conference at The Beacon Arts Centre, Greenock.

Part of the national Scottish Tourism Week Programme and proudly sponsored by Inverclyde Council, Caledonian MacBrayne and Scottish Development International, the conference will share best practice and encourage strategic collaboration within sailing and marine tourism in Scotland, directly supporting the Scottish Marine Tourism Strategy – Awakening the Giant. It is the only full day industry event specifically for the marine tourism sector and is a unique opportunity for the industry, not just Sail Scotland members, to come together, learn, and network with others.

Who’s it for? Everyone with an interest in the marine tourism sector; whether it’s the delivery, marketing or development, everyone is welcome.

This year we will be focusing on digital marketing and maximising your message online. What are the challenges? What do you need to think about? And how can you strengthen your own marketing and digital tools? Come along, join the debate, and hear from our line up of expert speakers supported by Digital Tourism Scotland and Google Digital Garage.

Sail Scotland is committed to making our conference as affordable as possible to ensure that everyone can enjoy the benefits, regardless of the size of your businesses or organisation. That's why we're one of the most affordable events in Scottish Tourism Week. - CLICK TO REGISTER NOW

OUR PROGRAMME FOR THE DAY INCLUDES:

Stuart Mcmillan 200X200

Opening Address
Stuart McMillan MSP, Convener of the Cross Party Group on Marine Tourism

We are delighted to welcome Stuart McMillan MSP to Scotland's Marine Tourism Conference.

The Scottish Government recently acknowledged that tourism is “the most important” industry in Scotland. As a long-standing champion of marine tourism, Stuart will look at how blue growth is important to Scotland.

Marc Crothall 200X200

The Future Beyond 2020
Marc Crothall, CEO, Scottish Tourism Alliance

The Future is Changing. Where will your business be in 2020? Marc will give us some insights into the outlook for tourism in Scotland, and how marine tourism can play a key role in growing Scotland's economy beyond 2020.

Read Marc’s biography here.

Stephen Whitelaw 200X200

The Future of the Web
Stephen Whitelaw, Web Futurist, Digital Tourism Scotland

A regular keynote speaker to Fortune500 companies such as Google and Microsoft, Stephen will deliver an interactive look into the future of the web and technologies that will affect our businesses in the next 5 years, before revealing techniques that will save you time and money, enabling you to stay relevant online.

Read Stephen’s biography here.

Mark Johnstone 200X200

Telling Your Story Online
Mark Johnstone, Google Digital Garage

Learn how to make your website shine across all devices and improve your digital presence through social media, online video and Google My Business.

 

 Conrad Colman 200X200

Around the World Against All Odds
Conrad Colman, Vendée Globe 2016 Skipper

Hear the incredible story of 'Crazy Kiwi' Conrad Colman the first skipper in Vendée Globe history to sail around the world with 0 emissions... an epic journey that saw him tossed overboard, tackle a fire in the boat, dismasted, and run out of food... and still completed the 27,440 non-stop solo race in 16th place under a jury rig with rations from his liferaft!

Thea Newcomb 200X200 Sail Past Your Competition: The Benefits of Blogging for Business
Thea Newcomb, Social Media Consultant & Blogger

Content is still king online, but how well are you doing at creating content? Glasgow-based Californian, Thea, has been a Digital Content Manager and blogger for over 10 years. She will walk us through the do's and don'ts of blogging to give us some insight into how we can use blogs more effectively.

Read Thea’s biography here.